{"id":990813,"date":"2025-06-17T12:49:49","date_gmt":"2025-06-17T10:49:49","guid":{"rendered":"https:\/\/rbk.es\/?p=990813"},"modified":"2025-06-24T08:57:18","modified_gmt":"2025-06-24T06:57:18","slug":"ipuscua-erakusketa","status":"publish","type":"post","link":"https:\/\/new.rbk.es\/eu\/ipuscua-erakusketa\/","title":{"rendered":"\u201cIpuscua\u201d erakusketa"},"content":{"rendered":"\t\t<div data-elementor-type=\"wp-post\" data-elementor-id=\"990813\" class=\"elementor elementor-990813 elementor-990812\" data-elementor-post-type=\"post\">\n\t\t\t\t<div class=\"elementor-element elementor-element-b848bce e-flex e-con-boxed e-con e-parent\" data-id=\"b848bce\" data-element_type=\"container\" data-settings=\"{&quot;ekit_has_onepagescroll_dot&quot;:&quot;yes&quot;}\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t<div class=\"elementor-element elementor-element-68c1ecf e-flex e-con-boxed e-con e-child\" data-id=\"68c1ecf\" data-element_type=\"container\" data-settings=\"{&quot;ekit_has_onepagescroll_dot&quot;:&quot;yes&quot;}\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-08d963b elementor-widget elementor-widget-spacer\" data-id=\"08d963b\" data-element_type=\"widget\" data-settings=\"{&quot;ekit_we_effect_on&quot;:&quot;none&quot;}\" data-widget_type=\"spacer.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-spacer\">\n\t\t\t<div class=\"elementor-spacer-inner\"><\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-1ce41ab elementor-widget elementor-widget-theme-post-title elementor-page-title elementor-widget-heading\" data-id=\"1ce41ab\" data-element_type=\"widget\" data-settings=\"{&quot;ekit_we_effect_on&quot;:&quot;none&quot;}\" data-widget_type=\"theme-post-title.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<p class=\"elementor-heading-title elementor-size-default\">\u201cIpuscua\u201d erakusketa<\/p>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"vamtam-has-theme-widget-styles elementor-element elementor-element-5001d5b elementor-widget__width-initial elementor-widget elementor-widget-heading\" data-id=\"5001d5b\" data-element_type=\"widget\" data-settings=\"{&quot;ekit_we_effect_on&quot;:&quot;none&quot;}\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h1 class=\"elementor-heading-title elementor-size-default\">Erakusketarako grafika\n\"Ipuscua, 1000 urte. Ipuskuatik Gipuzkoara \"\n<\/h1>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-1c08c28 elementor-widget__width-initial elementor-widget elementor-widget-text-editor\" data-id=\"1c08c28\" data-element_type=\"widget\" data-settings=\"{&quot;ekit_we_effect_on&quot;:&quot;none&quot;}\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>\u201cIpuscua, 1000 urte. Ipuscuatik Gipuzkoara\u201d erakusketarako San Telmo Museoaren eskutik, diseinu grafikoarekin zerikusia duen guztiaz arduratu gara: atentzioa emango duen identitate bisual bat sortzetik hasi eta erakusketa- eta publizitate-grafikoa diseinatzeraino, baita beharrezko produkzio grafiko guztia gainbegiratu eta kontrolatzeraino ere.<\/p><p><strong>San Telmo Museoa, Donostia<\/strong>.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-b850bce e-flex e-con-boxed e-con e-parent\" data-id=\"b850bce\" data-element_type=\"container\" data-settings=\"{&quot;ekit_has_onepagescroll_dot&quot;:&quot;yes&quot;}\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t<div class=\"elementor-element elementor-element-ce852f9 e-flex e-con-boxed e-con e-child\" data-id=\"ce852f9\" data-element_type=\"container\" data-settings=\"{&quot;ekit_has_onepagescroll_dot&quot;:&quot;yes&quot;}\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-54d5247 elementor-widget elementor-widget-gallery\" data-id=\"54d5247\" data-element_type=\"widget\" data-settings=\"{&quot;columns&quot;:1,&quot;aspect_ratio&quot;:&quot;16:9&quot;,&quot;lazyload&quot;:&quot;yes&quot;,&quot;gallery_layout&quot;:&quot;grid&quot;,&quot;columns_tablet&quot;:2,&quot;columns_mobile&quot;:1,&quot;gap&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:10,&quot;sizes&quot;:[]},&quot;gap_tablet&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:10,&quot;sizes&quot;:[]},&quot;gap_mobile&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:10,&quot;sizes&quot;:[]},&quot;link_to&quot;:&quot;file&quot;,&quot;overlay_background&quot;:&quot;yes&quot;,&quot;content_hover_animation&quot;:&quot;fade-in&quot;,&quot;ekit_we_effect_on&quot;:&quot;none&quot;}\" 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href=\"https:\/\/rbk.es\/wp-content\/uploads\/2025\/06\/CARTEL-IPUSCUA-V3.pdf\" target=\"_blank\">\n\t\t\t\t\t\t\t<img decoding=\"async\" width=\"1365\" height=\"1920\" src=\"https:\/\/new.rbk.es\/wp-content\/uploads\/2025\/06\/CARTEL-IPUSCUA-V3.jpg\" class=\"attachment-full size-full wp-image-991115\" alt=\"\" srcset=\"https:\/\/new.rbk.es\/wp-content\/uploads\/2025\/06\/CARTEL-IPUSCUA-V3.jpg 1365w, https:\/\/new.rbk.es\/wp-content\/uploads\/2025\/06\/CARTEL-IPUSCUA-V3-213x300.jpg 213w, https:\/\/new.rbk.es\/wp-content\/uploads\/2025\/06\/CARTEL-IPUSCUA-V3-728x1024.jpg 728w, https:\/\/new.rbk.es\/wp-content\/uploads\/2025\/06\/CARTEL-IPUSCUA-V3-768x1080.jpg 768w, https:\/\/new.rbk.es\/wp-content\/uploads\/2025\/06\/CARTEL-IPUSCUA-V3-1092x1536.jpg 1092w\" sizes=\"(max-width: 1365px) 100vw, 1365px\" \/>\t\t\t\t\t\t\t\t<\/a>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-f0ad36f e-grid e-con-full e-con e-child\" data-id=\"f0ad36f\" data-element_type=\"container\" data-settings=\"{&quot;ekit_has_onepagescroll_dot&quot;:&quot;yes&quot;}\">\n\t\t\t\t<div class=\"elementor-element elementor-element-4f5dd45 elementor-widget elementor-widget-image\" data-id=\"4f5dd45\" data-element_type=\"widget\" data-settings=\"{&quot;ekit_we_effect_on&quot;:&quot;none&quot;}\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<a href=\"https:\/\/rbk.es\/wp-content\/uploads\/2025\/06\/Anuncio-NotGip-260x166-1.pdf\" target=\"_blank\">\n\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"1920\" height=\"1222\" src=\"https:\/\/new.rbk.es\/wp-content\/uploads\/2025\/06\/Anuncio-NotGip-260x166-1.jpg\" class=\"attachment-full size-full wp-image-991106\" alt=\"\" srcset=\"https:\/\/new.rbk.es\/wp-content\/uploads\/2025\/06\/Anuncio-NotGip-260x166-1.jpg 1920w, 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loading=\"lazy\" decoding=\"async\" width=\"1920\" height=\"673\" src=\"https:\/\/new.rbk.es\/wp-content\/uploads\/2025\/06\/FOLLETO-IPUSCUA-A5-eusk-V2.jpg\" class=\"attachment-full size-full wp-image-991112\" alt=\"\" srcset=\"https:\/\/new.rbk.es\/wp-content\/uploads\/2025\/06\/FOLLETO-IPUSCUA-A5-eusk-V2.jpg 1920w, https:\/\/new.rbk.es\/wp-content\/uploads\/2025\/06\/FOLLETO-IPUSCUA-A5-eusk-V2-300x105.jpg 300w, https:\/\/new.rbk.es\/wp-content\/uploads\/2025\/06\/FOLLETO-IPUSCUA-A5-eusk-V2-1024x359.jpg 1024w, https:\/\/new.rbk.es\/wp-content\/uploads\/2025\/06\/FOLLETO-IPUSCUA-A5-eusk-V2-768x269.jpg 768w, https:\/\/new.rbk.es\/wp-content\/uploads\/2025\/06\/FOLLETO-IPUSCUA-A5-eusk-V2-1536x538.jpg 1536w\" sizes=\"(max-width: 1920px) 100vw, 1920px\" \/>\t\t\t\t\t\t\t\t<\/a>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-d7d5f9e elementor-widget__width-initial elementor-widget elementor-widget-text-editor\" data-id=\"d7d5f9e\" data-element_type=\"widget\" data-settings=\"{&quot;ekit_we_effect_on&quot;:&quot;none&quot;}\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Gure ideia nagusia ikusizko irudi argia, didaktikoa eta erakargarria lortzea izan zen, publikoa erraz gidatzeko Gipuzkoako lurraldearen historian, &#8220;Ipuscua&#8221; bezala aipatu zen lehen alditik gaur egun duen izeneraino. Horretarako, Museoko taldearekin batera lan egin genuen, Iosu Etxezarraga historialari eta komisarioarekin ere, zeinak ikerketa egin baitzuen izendapenaren bilakaerari buruz eta duela mila urte lurraldeko bizitza eta egoera nolakoa zen jakiteko.<\/p><p>Martintxo Altzueta artistaren figura ere funtsezkoa izan zen, testuinguru historikoa marraztu zuen ilustratzailea. Bere ilustrazioek erakusketan deskribatutako garai ezberdinak irudikatzen dituzte, baita pertsonaiak, herriak, objektuak, eguneroko bizitzako egoerak edo une historikoak ere, ikusleei testuinguru historikoa irudikatzen lagunduz.<\/p><p>Gainera, erakusketan ikusten den guztiaren ekoizpenaren eta instalazioaren buru izan gara: olanak zintzilik, panel zurrunak hainbat formatutan, binilo moztua duten paretetako errotulazio zuzena, informazio-kartelak eta seinaletika orokorra. Guztiak kalitate bisual, irakurtzeko erraztasun eta estetika estandar oso altuak beteko zituela ziurtatu genuen, betiere bisitariaren esperientzian eta Museoaren beharretan pentsatuz.<\/p><p>Grafiko publizitarioari dagokionez, Museoaren kanpoko seinaleztapen-panel handia, barruko seinaleak, gonbidapenak, aretorako liburuxka, kartela, komunikabideetarako publizitate-euskarriak (papera eta digitala), markesinak, bannerrak, etab. diseinatu ditugu.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-2a83613 elementor-widget elementor-widget-spacer\" data-id=\"2a83613\" data-element_type=\"widget\" data-settings=\"{&quot;ekit_we_effect_on&quot;:&quot;none&quot;}\" data-widget_type=\"spacer.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-spacer\">\n\t\t\t<div class=\"elementor-spacer-inner\"><\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"vamtam-has-theme-widget-styles elementor-element elementor-element-c42c4ed elementor-invisible elementor-widget elementor-widget-button\" data-id=\"c42c4ed\" data-element_type=\"widget\" data-settings=\"{&quot;_animation&quot;:&quot;fadeInUp&quot;,&quot;_animation_tablet&quot;:&quot;none&quot;,&quot;ekit_we_effect_on&quot;:&quot;none&quot;}\" data-widget_type=\"button.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<div class=\"elementor-button-wrapper\">\n\t\t\t\t\t<a class=\"elementor-button elementor-button-link elementor-size-sm\" href=\"https:\/\/rbk.es\/eu\/proiektuak\/\">\n\t\t\t\t\t\t<span class=\"elementor-button-content-wrapper\">\n\t\t\t\t\t\t<span class=\"elementor-button-icon\">\n\t\t\t\t<i aria-hidden=\"true\" class=\"icon icon-right-arrow\"><\/i>\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t<span class=\"elementor-button-text\">Ver m\u00e1s proyectos<\/span>\n\t\t\t\t\t<\/span>\n\t\t\t\t\t<\/a>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t","protected":false},"excerpt":{"rendered":"<p>Erakusketarako grafika &#8220;Ipuscua, 1000 urte. Ipuskuatik Gipuzkoara &#8220; \u201cIpuscua, 1000 urte. Ipuscuatik Gipuzkoara\u201d erakusketarako San Telmo Museoaren eskutik, diseinu grafikoarekin zerikusia duen guztiaz arduratu gara: atentzioa emango duen identitate bisual bat sortzetik hasi eta erakusketa- eta publizitate-grafikoa diseinatzeraino, baita beharrezko produkzio grafiko guztia gainbegiratu eta kontrolatzeraino ere. San Telmo Museoa, Donostia. Gure ideia nagusia ikusizko&#8230;<\/p>\n","protected":false},"author":1,"featured_media":990855,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"elementor_header_footer","format":"standard","meta":{"footnotes":""},"categories":[70,73],"tags":[],"class_list":["post-990813","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-exposiciones-y-museos","category-interiorismo-senaletica-y-grafica-en-arquitectura"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v25.7 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>\u201cIpuscua\u201d erakusketa - RBK<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/rbk.es\/eu\/ipuscua-erakusketa\/\" \/>\n<meta property=\"og:locale\" content=\"eu_ES\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"\u201cIpuscua\u201d erakusketa - RBK\" \/>\n<meta property=\"og:description\" content=\"Erakusketarako grafika &#8220;Ipuscua, 1000 urte. 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